Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Содержание
  1. Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges
  2. DAILY COVER STORIES
  3. See More Daily Cover Stories
  4. Milk Crate Challenge: Why Do People Fall For Dangerous Trends?
  5. What Are Psychologists Saying?
  6. What Are Doctors Saying?
  7. Why Are People Watching?
  8. What Can Social Media Companies Do?
  9. Stop The Madness
  10. Recap: Milk Crate challenge: Why are people falling for it?
  11. Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips
  12. Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges
  13. DAILY COVER STORIES
  14. See More Daily Cover Stories
  15. Milk Crate Challenge: Why Do People Fall For Dangerous Trends?
  16. What Are Psychologists Saying?
  17. What Are Doctors Saying?
  18. Why Are People Watching?
  19. What Can Social Media Companies Do?
  20. Stop The Madness
  21. Recap: Milk Crate challenge: Why are people falling for it?
  22. Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips
  23. Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges
  24. DAILY COVER STORIES
  25. See More Daily Cover Stories
  26. Milk Crate Challenge: Why Do People Fall For Dangerous Trends?
  27. What Are Psychologists Saying?
  28. What Are Doctors Saying?
  29. Why Are People Watching?
  30. What Can Social Media Companies Do?
  31. Stop The Madness
  32. Recap: Milk Crate challenge: Why are people falling for it?
  33. Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips
  34. Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges
  35. DAILY COVER STORIES
  36. See More Daily Cover Stories
  37. Milk Crate Challenge: Why Do People Fall For Dangerous Trends?
  38. What Are Psychologists Saying?
  39. What Are Doctors Saying?
  40. Why Are People Watching?
  41. What Can Social Media Companies Do?
  42. Stop The Madness
  43. Recap: Milk Crate challenge: Why are people falling for it?
  44. Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips
  45. Источник: https://www.popularmechanics.com/science/a37384750/conquer-milk-crate-challenge-with-science/

Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Running up a perilously balanced pyramid of milk crates. Swallowing copious amounts of cinnamon, Benadryl – even laundry detergent. Another year, another viral “challenge.

” This year, it’s the “Milk Crate Challenge,” which involves scaling a quivering mountain of plastic milk crates. But American Ninja Warrior, this is not.

Most of the social media climbers end up in a bruised heap on the ground, or worse.

If the past is prologue, it’s ly dozens of people could end up in urgent care or hospital emergency rooms as a result of their milk crate climbing efforts. In the early 2010s, ’s “Cinnamon Challenge” saw people try to ingest large amounts of dry cinnamon, earning nosebleeds and intense vomiting for their efforts.

The Tide pod swallowing challenge of 2018 saw poison control calls in the month of January shoot up to 140, compared to 53 calls in all of 2017.

The “Benadryl Challenge” of 2020, which involved taking such large doses of the antihistamine to cause delirium, prompted the FDA to issue a statement after a spate of hospitalizations and even some deaths.

Why do people engage in dangerous viral challenges that they know could cause bodily harm or even death? It is not a well-studied area but experts point to a range of factors, such as desire for social status, poor risk assessment and over-optimism that nothing will go wrong.

Historical stunt fad participants include these 35 college students crammed into a phone booth in 1959 and a 14-year-old who sat on a flagpole for 23 days in 1929.

AP Photo; Library of Congress, Prints & Photographs Division, photograph by Harris & Ewing

As long as there’s an audience capable of providing near instant feedback, people will continue to snort, ingest and crash into fleeting viral stardom.

This is especially true of TikTok, where 25% of users are between the ages of 10 to 19 years old, according to Statista, an age group that’s been lonely in the past 18 months thanks to remote school and fewer activities. “This is a very young audience.

They want to be part of something now more so than ever, because they've been socially isolated,” says Corey Basch, a professor of public health at William Paterson University.

“We know that people at younger ages don't often don't analyze the ramifications of their actions prior to taking part in an activity. They tend to be very impulsive, and I think this is especially true when their actions are being validated at such a high rate.”

Taking part in viral stunts and pranks is not exclusive to adolescents, but it’s more common because the prefrontal cortex — the part of the brain responsible for decision-making — is still developing through the mid-20s, explains Joshua Liao, a physician and behavioral scientist at the University of Washington School of Medicine.

It’s also a time of searching for connection with other people. “Social connection and status matters for everybody. But that life stage for many people it's particularly important,” he says.

So when people watch videos of their friends doing stupid things, they tend to follow the crowd because they see it as more “acceptable” behavior.

Dangerous, faddish stunts have a long history that precedes social media by many decades, if not centuries. In the 1920s, people sat on flagpoles for days or even weeks on end, sometimes falling — or even dying — in the process.

In the 1930s, it became a fad to swallow live goldfish, a practice that seems innocuous but often left people with lingering parasitic infections.

In the 1950s, teenagers would try to break records to see how many of them could fit in a single phone booth.

It doesn’t help that humans are notoriously bad at assessing risks, Liao adds. For example, from a statistical perspective, a person is much more ly to get in a car crash than a plane crash. However, most people perceive flying as more dangerous than driving because of the “dramatic nature” of air travel.

Pair that with a tendency towards over-optimism. “We are prone to overestimate the chances that we're going to have a good outcome, and we underestimate the chance we'll have a bad one,” he says.

When someone sets up the milk crates, they have a false sense of control compounded with over optimistic thoughts that while other people might fall, it won’t happen to them.

A California man attempting the milk crate challenge in August.

APU GOMES/Getty Images

Then there’s the very nature of a challenge, says Basch, as “it's inviting users to take part in some type of contest and inspiring them to participate.

” And this psychological predisposition to embarrass yourself on social media can be harnessed for good by offering “challenges” that feed the sense of exhilaration and connection without risking injury.

 Just as viral milk crate videos took off, so did the “Ice Bucket Challenge,” where people had buckets of ice water dumped over their heads to raise money for ALS. During the early days of the pandemic, a Covid-related handwashing challenge helped teach people the proper length of time to wash their hands.

Because of this history, Basch sees opportunity for public health professionals to embrace more of the communications tools that contribute to online virality — music, dancing, singing.

“It doesn't need to be grim and victim blaming and difficult for people to comprehend,” she says.

“The easier and more fun we can make it the better, but there's a line that we need to be sure we're not crossing.”

She also says it’s the responsibility of the social media networks to discourage dangerous activities. TikTok agrees. «TikTok prohibits content that promotes or glorifies dangerous acts,” the company said in a statement.

The hashtags #cratechallenge and #milkcrate no longer surface any videos and instead redirect to a blank page with TikTok’s community guidelines (though some users are attempting to flout the ban with hashtags #cratestack). However, tells a different story.

Milk crate videos continue to multiply on the platform and a spokesperson for the company said the hashtag and associated videos are “not in violation” of ’s rules.

With the spread of the delta variant and rising Covid-19 cases across the United States, doctors warn it’s no laughing matter to end up in the emergency room as the result of a viral stunt, no matter how many s you get for it.

“This is happening at a time where our national healthcare system is already strained from a global pandemic,” says Laura Welsh, an emergency medical physician at Boston Medical Center.

“This is the time when providers are burnt out. They’re stressed.

Consciously participating in something that poses inherent risks to your own health, you’re adding additional strains to a system that cannot support any more patients.”

DAILY COVER STORIES

MORE FROM FORBESChelsea Manning Is Back, And Hacking Again, Only This Time For A Bitcoin-Based Privacy StartupBy Michael del CastilloMORE FROM FORBESLeBron James' Net Worth Revealed — And, Spoiler, He's Not A BillionaireBy Dawn ChmielewskiMORE FROM FORBESData In The Dark: How Big Tech Secretly Secured $800 Million In Tax Breaks For Data CentersBy David JeansMORE FROM FORBESThis $500 Million Russian Cyber Mogul Planned To Take His Company Public-Then America Accused It Of Hacking For Putin's SpiesBy Thomas BrewsterMORE FROM FORBESCovid's Forgotten Hero: The Untold Story Of The Scientist Whose Breakthrough Made The Vaccines PossibleBy Nathan Vardi

See More Daily Cover Stories

Источник: https://www.forbes.com/sites/katiejennings/2021/08/28/got-milk-crates-why-people-do-stupid-dangerous-viral-challenges/

Milk Crate Challenge: Why Do People Fall For Dangerous Trends?

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Photo by sciotopost

It’s shocking how many people are falling off milk crates and risking getting hurt for fun.

The idea behind the milk crate challenge is that someone must walk up and down a pyramid-shaped stack of milk crates without falling. The problem is most people are falling and getting hurt.

The dangerous, irresponsible challenge is dominating every social media platform, TikTok, , , and Instagram.

What Are Psychologists Saying?

This viral milk crate challenge was inspired by Tokyo Olympic Games earlier this summer.

If you mix boredom, social media, and irresponsible individuals, you will get a challenge promising you either fame or a hospital bed. Unfortunately, the internet is fascinated with fame and people getting hurt, so this challenge was easy to spread worldwide.

As a matter of fact, Johnny Knoxville became famous for performing dangerous, disgusting, and entertaining stunts for many people. These challenges utilize a part of our brains that get excited when we see someone else in pain.

This phenomenon is called Schadenfreude, “It comes from the two German words, Schaden and Freude, harm and joy.”

We all laugh when someone falls on an icy road or spill coffee on their clean shirt. It doesn’t make us bad people. It makes us normal. Our brain's survival instinct is to choose pleasure over fear at that exact moment.

Dr. Joseph Shrand believes that it is beneficial to include someone in the group or exclude someone. However, he adds that “Alienating someone is pleasurable; perhaps it is also addictive.”

This is a harsh fact to accept. When someone is suffering, your brain signals to you, “I’m doing well.” Princeton psychologist Susan Fiske says that “Most people don't to admit to schadenfreude. It’s a little humiliating, but it’s a very human response.”

A question to answer: Why do you think people sometimes find others’ suffering funny?

What Are Doctors Saying?

With many hospitals already overwhelmed, and medical staff overworked, medical health authorities are encouraging people to reconsider their choices before doing this challenge.

According to Dr. Lewis Nelson, “The result of the challenge is inevitable. People will get hurt.”

He goes into details warning against this stupid trend, “In this case, you’re falling a large distance (up to 10 feet in some instances), which would hurt enough if it was onto a flat surface, but you’re falling onto a crate, which, depending on the angle that you hit it, could break your ribs, break your bones or break your neck.”

As someone who leads a Health Department, I can assure you that we are dealing with real issues, and having to spend time to warn people about something this takes our resources away from dealing with life and death situations.

All these injuries are preventable just by being intelligent.

However, I can’t assume that people at parties are using their intelligence to make these decisions. Dr. Shawn Anthony confirms that “The Milk Crate Challenge is very dangerous, and we are seeing many orthopedic injuries as a result of the falls.”

Injuries can include broken arms, hands, wrists, elbows, ACL, and more. Unfortunately, these injuries are taking resources away from the real pandemic that we are dealing with, but the truth is both pandemics can be solved by doing the right things.

A question to answer: Do you think it is irresponsible for people to participate in this challenge?

Why Are People Watching?

You are not bad. You are human.

According to psychology professor Richard Smith, “People watch these kinds of challenges to give themselves some sort of satisfaction by feeling superior to others.”

Popular shows America’s Funniest Home Videos, Impractical Jokers, and Jackass provide us with the opportunity to laugh at the expense of others. These shows play on your desire to laugh when someone falls or gets hurt.

Your brain distinguishes between someone falling from a high-rise building or spilling coffee at themselves. The first is funny, and the latter is a tragedy.

People love to watch people falling and falling without killing themselves. We love fun, and we hate tragedy.

The influential French philosopher Henri Bergson said, “Society trains people to laugh at careless and eccentric behavior as a means to set guidelines for society.”

When you laugh at someone for falling because he is not paying attention to his surrounding, your laugh acts as a reminder for them to pay attention to the rules of society. You are not evil. You are a good human being.

What Can Social Media Companies Do?

Social media companies can restrict users' ability to download these videos and limit consumers' ability to search for these videos.

TikTok already restricted search results for any hashtag that leads to #milkcratechallenge or similar hashtags. When few people protested, TikTok reminded their users that, “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content.”

Social media companies should use their power to encourage their fanbase to use caution and good judgment before participating in these challenges.

, Instagram, and should follow in TikTok's footsteps shortly. By the way, I hate the fact that I’m praising TikTok.

A question to answer: do you think that social media company has the responsibility to monitor irresponsible behavior?

Stop The Madness

This crazy trend has gone viral, but you can’t ignore the enormous risk people assume or ignore by participating in it. So I’m glad that some social media companies are acting responsibly by restricting some of that content.

You should take concerns and warnings from doctors seriously, and please don’t make this a political issue. The risk is obvious, and if I owned a medical insurance company, I would deny any claim that results from this kind of negligence.

I have seen a lot of trends. This is the most dangerous one I have seen. It has the highest potential for bodily injuries. You also can’t ignore the fact that hospitals are overworked and staff is overwhelmed.

Stop the madness.

Recap: Milk Crate challenge: Why are people falling for it?

  1. Psychologists understand why these trends go viral, but they also want you to understand the risk.
  2. Doctors have a clear message, “Don’t participate in this risky behavior.” They might not be able to treat you promptly.
  3. People are watching to satisfy a human need.
  4. Social companies have the responsibility to act responsibly, and most companies are doing the right thing.
  5. Stop the madness.

«,»author»:»Luay Rahil»,»date_published»:»2021-09-18T16:38:16.923Z»,»lead_image_url»:»https://miro.medium.com/max/640/0*vjXDZw8LKy8iLy5-.jpg»,»dek»:null,»next_page_url»:null,»url»:»https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4″,»domain»:»medium.datadriveninvestor.com»,»excerpt»:»A breakdown of the latest dangerous viral trend»,»word_count»:1029,»direction»:»ltr»,»total_pages»:1,»rendered_pages»:1}

Источник: https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4

Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Simon McGillGetty Images

  • People online are sharing videos of their attempts at the latest viral craze: the milk crate challenge.
  • The challenge involves stacking a series of milk crates to create a stairway, and attempting to climb up and down both sides without falling.
  • It turns out there are some basic rules of physics at play, and you can use them to your advantage in order to conquer the challenge.

There's always a new viral sensation online, and this week, it's something called the «milk crate challenge.» What is it, and why are people falling from towering stacks of milk crates for attention? The explanation requires a little bit of speculative physics and psychology.

To complete the milk crate challenge, you need 49 milk crates—not so many for those who live near a grocery or corner store where they tend to accumulate. You stack the milk crates into a pyramid-shaped set of «stairs» that reach up to seven milk crates high at the tallest point, and then attempt to walk up and down the entire structure.

Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Running up a perilously balanced pyramid of milk crates. Swallowing copious amounts of cinnamon, Benadryl – even laundry detergent. Another year, another viral “challenge.

” This year, it’s the “Milk Crate Challenge,” which involves scaling a quivering mountain of plastic milk crates. But American Ninja Warrior, this is not.

Most of the social media climbers end up in a bruised heap on the ground, or worse.

If the past is prologue, it’s ly dozens of people could end up in urgent care or hospital emergency rooms as a result of their milk crate climbing efforts. In the early 2010s, ’s “Cinnamon Challenge” saw people try to ingest large amounts of dry cinnamon, earning nosebleeds and intense vomiting for their efforts.

The Tide pod swallowing challenge of 2018 saw poison control calls in the month of January shoot up to 140, compared to 53 calls in all of 2017.

The “Benadryl Challenge” of 2020, which involved taking such large doses of the antihistamine to cause delirium, prompted the FDA to issue a statement after a spate of hospitalizations and even some deaths.

Why do people engage in dangerous viral challenges that they know could cause bodily harm or even death? It is not a well-studied area but experts point to a range of factors, such as desire for social status, poor risk assessment and over-optimism that nothing will go wrong.

Historical stunt fad participants include these 35 college students crammed into a phone booth in 1959 and a 14-year-old who sat on a flagpole for 23 days in 1929.

AP Photo; Library of Congress, Prints & Photographs Division, photograph by Harris & Ewing

As long as there’s an audience capable of providing near instant feedback, people will continue to snort, ingest and crash into fleeting viral stardom.

This is especially true of TikTok, where 25% of users are between the ages of 10 to 19 years old, according to Statista, an age group that’s been lonely in the past 18 months thanks to remote school and fewer activities. “This is a very young audience.

They want to be part of something now more so than ever, because they've been socially isolated,” says Corey Basch, a professor of public health at William Paterson University.

“We know that people at younger ages don't often don't analyze the ramifications of their actions prior to taking part in an activity. They tend to be very impulsive, and I think this is especially true when their actions are being validated at such a high rate.”

Taking part in viral stunts and pranks is not exclusive to adolescents, but it’s more common because the prefrontal cortex — the part of the brain responsible for decision-making — is still developing through the mid-20s, explains Joshua Liao, a physician and behavioral scientist at the University of Washington School of Medicine.

It’s also a time of searching for connection with other people. “Social connection and status matters for everybody. But that life stage for many people it's particularly important,” he says.

So when people watch videos of their friends doing stupid things, they tend to follow the crowd because they see it as more “acceptable” behavior.

Dangerous, faddish stunts have a long history that precedes social media by many decades, if not centuries. In the 1920s, people sat on flagpoles for days or even weeks on end, sometimes falling — or even dying — in the process.

In the 1930s, it became a fad to swallow live goldfish, a practice that seems innocuous but often left people with lingering parasitic infections.

In the 1950s, teenagers would try to break records to see how many of them could fit in a single phone booth.

It doesn’t help that humans are notoriously bad at assessing risks, Liao adds. For example, from a statistical perspective, a person is much more ly to get in a car crash than a plane crash. However, most people perceive flying as more dangerous than driving because of the “dramatic nature” of air travel.

Pair that with a tendency towards over-optimism. “We are prone to overestimate the chances that we're going to have a good outcome, and we underestimate the chance we'll have a bad one,” he says.

When someone sets up the milk crates, they have a false sense of control compounded with over optimistic thoughts that while other people might fall, it won’t happen to them.

A California man attempting the milk crate challenge in August.

APU GOMES/Getty Images

Then there’s the very nature of a challenge, says Basch, as “it's inviting users to take part in some type of contest and inspiring them to participate.

” And this psychological predisposition to embarrass yourself on social media can be harnessed for good by offering “challenges” that feed the sense of exhilaration and connection without risking injury.

 Just as viral milk crate videos took off, so did the “Ice Bucket Challenge,” where people had buckets of ice water dumped over their heads to raise money for ALS. During the early days of the pandemic, a Covid-related handwashing challenge helped teach people the proper length of time to wash their hands.

Because of this history, Basch sees opportunity for public health professionals to embrace more of the communications tools that contribute to online virality — music, dancing, singing.

“It doesn't need to be grim and victim blaming and difficult for people to comprehend,” she says.

“The easier and more fun we can make it the better, but there's a line that we need to be sure we're not crossing.”

She also says it’s the responsibility of the social media networks to discourage dangerous activities. TikTok agrees. «TikTok prohibits content that promotes or glorifies dangerous acts,” the company said in a statement.

The hashtags #cratechallenge and #milkcrate no longer surface any videos and instead redirect to a blank page with TikTok’s community guidelines (though some users are attempting to flout the ban with hashtags #cratestack). However, tells a different story.

Milk crate videos continue to multiply on the platform and a spokesperson for the company said the hashtag and associated videos are “not in violation” of ’s rules.

With the spread of the delta variant and rising Covid-19 cases across the United States, doctors warn it’s no laughing matter to end up in the emergency room as the result of a viral stunt, no matter how many s you get for it.

“This is happening at a time where our national healthcare system is already strained from a global pandemic,” says Laura Welsh, an emergency medical physician at Boston Medical Center.

“This is the time when providers are burnt out. They’re stressed.

Consciously participating in something that poses inherent risks to your own health, you’re adding additional strains to a system that cannot support any more patients.”

DAILY COVER STORIES

MORE FROM FORBESChelsea Manning Is Back, And Hacking Again, Only This Time For A Bitcoin-Based Privacy StartupBy Michael del CastilloMORE FROM FORBESLeBron James' Net Worth Revealed — And, Spoiler, He's Not A BillionaireBy Dawn ChmielewskiMORE FROM FORBESData In The Dark: How Big Tech Secretly Secured $800 Million In Tax Breaks For Data CentersBy David JeansMORE FROM FORBESThis $500 Million Russian Cyber Mogul Planned To Take His Company Public-Then America Accused It Of Hacking For Putin's SpiesBy Thomas BrewsterMORE FROM FORBESCovid's Forgotten Hero: The Untold Story Of The Scientist Whose Breakthrough Made The Vaccines PossibleBy Nathan Vardi

See More Daily Cover Stories

Источник: https://www.forbes.com/sites/katiejennings/2021/08/28/got-milk-crates-why-people-do-stupid-dangerous-viral-challenges/

Milk Crate Challenge: Why Do People Fall For Dangerous Trends?

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Photo by sciotopost

It’s shocking how many people are falling off milk crates and risking getting hurt for fun.

The idea behind the milk crate challenge is that someone must walk up and down a pyramid-shaped stack of milk crates without falling. The problem is most people are falling and getting hurt.

The dangerous, irresponsible challenge is dominating every social media platform, TikTok, , , and Instagram.

What Are Psychologists Saying?

This viral milk crate challenge was inspired by Tokyo Olympic Games earlier this summer.

If you mix boredom, social media, and irresponsible individuals, you will get a challenge promising you either fame or a hospital bed. Unfortunately, the internet is fascinated with fame and people getting hurt, so this challenge was easy to spread worldwide.

As a matter of fact, Johnny Knoxville became famous for performing dangerous, disgusting, and entertaining stunts for many people. These challenges utilize a part of our brains that get excited when we see someone else in pain.

This phenomenon is called Schadenfreude, “It comes from the two German words, Schaden and Freude, harm and joy.”

We all laugh when someone falls on an icy road or spill coffee on their clean shirt. It doesn’t make us bad people. It makes us normal. Our brain's survival instinct is to choose pleasure over fear at that exact moment.

Dr. Joseph Shrand believes that it is beneficial to include someone in the group or exclude someone. However, he adds that “Alienating someone is pleasurable; perhaps it is also addictive.”

This is a harsh fact to accept. When someone is suffering, your brain signals to you, “I’m doing well.” Princeton psychologist Susan Fiske says that “Most people don't to admit to schadenfreude. It’s a little humiliating, but it’s a very human response.”

A question to answer: Why do you think people sometimes find others’ suffering funny?

What Are Doctors Saying?

With many hospitals already overwhelmed, and medical staff overworked, medical health authorities are encouraging people to reconsider their choices before doing this challenge.

According to Dr. Lewis Nelson, “The result of the challenge is inevitable. People will get hurt.”

He goes into details warning against this stupid trend, “In this case, you’re falling a large distance (up to 10 feet in some instances), which would hurt enough if it was onto a flat surface, but you’re falling onto a crate, which, depending on the angle that you hit it, could break your ribs, break your bones or break your neck.”

As someone who leads a Health Department, I can assure you that we are dealing with real issues, and having to spend time to warn people about something this takes our resources away from dealing with life and death situations.

All these injuries are preventable just by being intelligent.

However, I can’t assume that people at parties are using their intelligence to make these decisions. Dr. Shawn Anthony confirms that “The Milk Crate Challenge is very dangerous, and we are seeing many orthopedic injuries as a result of the falls.”

Injuries can include broken arms, hands, wrists, elbows, ACL, and more. Unfortunately, these injuries are taking resources away from the real pandemic that we are dealing with, but the truth is both pandemics can be solved by doing the right things.

A question to answer: Do you think it is irresponsible for people to participate in this challenge?

Why Are People Watching?

You are not bad. You are human.

According to psychology professor Richard Smith, “People watch these kinds of challenges to give themselves some sort of satisfaction by feeling superior to others.”

Popular shows America’s Funniest Home Videos, Impractical Jokers, and Jackass provide us with the opportunity to laugh at the expense of others. These shows play on your desire to laugh when someone falls or gets hurt.

Your brain distinguishes between someone falling from a high-rise building or spilling coffee at themselves. The first is funny, and the latter is a tragedy.

People love to watch people falling and falling without killing themselves. We love fun, and we hate tragedy.

The influential French philosopher Henri Bergson said, “Society trains people to laugh at careless and eccentric behavior as a means to set guidelines for society.”

When you laugh at someone for falling because he is not paying attention to his surrounding, your laugh acts as a reminder for them to pay attention to the rules of society. You are not evil. You are a good human being.

What Can Social Media Companies Do?

Social media companies can restrict users' ability to download these videos and limit consumers' ability to search for these videos.

TikTok already restricted search results for any hashtag that leads to #milkcratechallenge or similar hashtags. When few people protested, TikTok reminded their users that, “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content.”

Social media companies should use their power to encourage their fanbase to use caution and good judgment before participating in these challenges.

, Instagram, and should follow in TikTok's footsteps shortly. By the way, I hate the fact that I’m praising TikTok.

A question to answer: do you think that social media company has the responsibility to monitor irresponsible behavior?

Stop The Madness

This crazy trend has gone viral, but you can’t ignore the enormous risk people assume or ignore by participating in it. So I’m glad that some social media companies are acting responsibly by restricting some of that content.

You should take concerns and warnings from doctors seriously, and please don’t make this a political issue. The risk is obvious, and if I owned a medical insurance company, I would deny any claim that results from this kind of negligence.

I have seen a lot of trends. This is the most dangerous one I have seen. It has the highest potential for bodily injuries. You also can’t ignore the fact that hospitals are overworked and staff is overwhelmed.

Stop the madness.

Recap: Milk Crate challenge: Why are people falling for it?

  1. Psychologists understand why these trends go viral, but they also want you to understand the risk.
  2. Doctors have a clear message, “Don’t participate in this risky behavior.” They might not be able to treat you promptly.
  3. People are watching to satisfy a human need.
  4. Social companies have the responsibility to act responsibly, and most companies are doing the right thing.
  5. Stop the madness.

«,»author»:»Luay Rahil»,»date_published»:»2021-09-18T16:38:16.923Z»,»lead_image_url»:»https://miro.medium.com/max/640/0*vjXDZw8LKy8iLy5-.jpg»,»dek»:null,»next_page_url»:null,»url»:»https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4″,»domain»:»medium.datadriveninvestor.com»,»excerpt»:»A breakdown of the latest dangerous viral trend»,»word_count»:1029,»direction»:»ltr»,»total_pages»:1,»rendered_pages»:1}

Источник: https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4

Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Simon McGillGetty Images

  • People online are sharing videos of their attempts at the latest viral craze: the milk crate challenge.
  • The challenge involves stacking a series of milk crates to create a stairway, and attempting to climb up and down both sides without falling.
  • It turns out there are some basic rules of physics at play, and you can use them to your advantage in order to conquer the challenge.

There's always a new viral sensation online, and this week, it's something called the «milk crate challenge.» What is it, and why are people falling from towering stacks of milk crates for attention? The explanation requires a little bit of speculative physics and psychology.

To complete the milk crate challenge, you need 49 milk crates—not so many for those who live near a grocery or corner store where they tend to accumulate. You stack the milk crates into a pyramid-shaped set of «stairs» that reach up to seven milk crates high at the tallest point, and then attempt to walk up and down the entire structure.

Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Running up a perilously balanced pyramid of milk crates. Swallowing copious amounts of cinnamon, Benadryl – even laundry detergent. Another year, another viral “challenge.

” This year, it’s the “Milk Crate Challenge,” which involves scaling a quivering mountain of plastic milk crates. But American Ninja Warrior, this is not.

Most of the social media climbers end up in a bruised heap on the ground, or worse.

If the past is prologue, it’s ly dozens of people could end up in urgent care or hospital emergency rooms as a result of their milk crate climbing efforts. In the early 2010s, ’s “Cinnamon Challenge” saw people try to ingest large amounts of dry cinnamon, earning nosebleeds and intense vomiting for their efforts.

The Tide pod swallowing challenge of 2018 saw poison control calls in the month of January shoot up to 140, compared to 53 calls in all of 2017.

The “Benadryl Challenge” of 2020, which involved taking such large doses of the antihistamine to cause delirium, prompted the FDA to issue a statement after a spate of hospitalizations and even some deaths.

Why do people engage in dangerous viral challenges that they know could cause bodily harm or even death? It is not a well-studied area but experts point to a range of factors, such as desire for social status, poor risk assessment and over-optimism that nothing will go wrong.

Historical stunt fad participants include these 35 college students crammed into a phone booth in 1959 and a 14-year-old who sat on a flagpole for 23 days in 1929.

AP Photo; Library of Congress, Prints & Photographs Division, photograph by Harris & Ewing

As long as there’s an audience capable of providing near instant feedback, people will continue to snort, ingest and crash into fleeting viral stardom.

This is especially true of TikTok, where 25% of users are between the ages of 10 to 19 years old, according to Statista, an age group that’s been lonely in the past 18 months thanks to remote school and fewer activities. “This is a very young audience.

They want to be part of something now more so than ever, because they've been socially isolated,” says Corey Basch, a professor of public health at William Paterson University.

“We know that people at younger ages don't often don't analyze the ramifications of their actions prior to taking part in an activity. They tend to be very impulsive, and I think this is especially true when their actions are being validated at such a high rate.”

Taking part in viral stunts and pranks is not exclusive to adolescents, but it’s more common because the prefrontal cortex — the part of the brain responsible for decision-making — is still developing through the mid-20s, explains Joshua Liao, a physician and behavioral scientist at the University of Washington School of Medicine.

It’s also a time of searching for connection with other people. “Social connection and status matters for everybody. But that life stage for many people it's particularly important,” he says.

So when people watch videos of their friends doing stupid things, they tend to follow the crowd because they see it as more “acceptable” behavior.

Dangerous, faddish stunts have a long history that precedes social media by many decades, if not centuries. In the 1920s, people sat on flagpoles for days or even weeks on end, sometimes falling — or even dying — in the process.

In the 1930s, it became a fad to swallow live goldfish, a practice that seems innocuous but often left people with lingering parasitic infections.

In the 1950s, teenagers would try to break records to see how many of them could fit in a single phone booth.

It doesn’t help that humans are notoriously bad at assessing risks, Liao adds. For example, from a statistical perspective, a person is much more ly to get in a car crash than a plane crash. However, most people perceive flying as more dangerous than driving because of the “dramatic nature” of air travel.

Pair that with a tendency towards over-optimism. “We are prone to overestimate the chances that we're going to have a good outcome, and we underestimate the chance we'll have a bad one,” he says.

When someone sets up the milk crates, they have a false sense of control compounded with over optimistic thoughts that while other people might fall, it won’t happen to them.

A California man attempting the milk crate challenge in August.

APU GOMES/Getty Images

Then there’s the very nature of a challenge, says Basch, as “it's inviting users to take part in some type of contest and inspiring them to participate.

” And this psychological predisposition to embarrass yourself on social media can be harnessed for good by offering “challenges” that feed the sense of exhilaration and connection without risking injury.

 Just as viral milk crate videos took off, so did the “Ice Bucket Challenge,” where people had buckets of ice water dumped over their heads to raise money for ALS. During the early days of the pandemic, a Covid-related handwashing challenge helped teach people the proper length of time to wash their hands.

Because of this history, Basch sees opportunity for public health professionals to embrace more of the communications tools that contribute to online virality — music, dancing, singing.

“It doesn't need to be grim and victim blaming and difficult for people to comprehend,” she says.

“The easier and more fun we can make it the better, but there's a line that we need to be sure we're not crossing.”

She also says it’s the responsibility of the social media networks to discourage dangerous activities. TikTok agrees. «TikTok prohibits content that promotes or glorifies dangerous acts,” the company said in a statement.

The hashtags #cratechallenge and #milkcrate no longer surface any videos and instead redirect to a blank page with TikTok’s community guidelines (though some users are attempting to flout the ban with hashtags #cratestack). However, tells a different story.

Milk crate videos continue to multiply on the platform and a spokesperson for the company said the hashtag and associated videos are “not in violation” of ’s rules.

With the spread of the delta variant and rising Covid-19 cases across the United States, doctors warn it’s no laughing matter to end up in the emergency room as the result of a viral stunt, no matter how many s you get for it.

“This is happening at a time where our national healthcare system is already strained from a global pandemic,” says Laura Welsh, an emergency medical physician at Boston Medical Center.

“This is the time when providers are burnt out. They’re stressed.

Consciously participating in something that poses inherent risks to your own health, you’re adding additional strains to a system that cannot support any more patients.”

DAILY COVER STORIES

MORE FROM FORBESChelsea Manning Is Back, And Hacking Again, Only This Time For A Bitcoin-Based Privacy StartupBy Michael del CastilloMORE FROM FORBESLeBron James' Net Worth Revealed — And, Spoiler, He's Not A BillionaireBy Dawn ChmielewskiMORE FROM FORBESData In The Dark: How Big Tech Secretly Secured $800 Million In Tax Breaks For Data CentersBy David JeansMORE FROM FORBESThis $500 Million Russian Cyber Mogul Planned To Take His Company Public-Then America Accused It Of Hacking For Putin's SpiesBy Thomas BrewsterMORE FROM FORBESCovid's Forgotten Hero: The Untold Story Of The Scientist Whose Breakthrough Made The Vaccines PossibleBy Nathan Vardi

See More Daily Cover Stories

Источник: https://www.forbes.com/sites/katiejennings/2021/08/28/got-milk-crates-why-people-do-stupid-dangerous-viral-challenges/

Milk Crate Challenge: Why Do People Fall For Dangerous Trends?

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Photo by sciotopost

It’s shocking how many people are falling off milk crates and risking getting hurt for fun.

The idea behind the milk crate challenge is that someone must walk up and down a pyramid-shaped stack of milk crates without falling. The problem is most people are falling and getting hurt.

The dangerous, irresponsible challenge is dominating every social media platform, TikTok, , , and Instagram.

What Are Psychologists Saying?

This viral milk crate challenge was inspired by Tokyo Olympic Games earlier this summer.

If you mix boredom, social media, and irresponsible individuals, you will get a challenge promising you either fame or a hospital bed. Unfortunately, the internet is fascinated with fame and people getting hurt, so this challenge was easy to spread worldwide.

As a matter of fact, Johnny Knoxville became famous for performing dangerous, disgusting, and entertaining stunts for many people. These challenges utilize a part of our brains that get excited when we see someone else in pain.

This phenomenon is called Schadenfreude, “It comes from the two German words, Schaden and Freude, harm and joy.”

We all laugh when someone falls on an icy road or spill coffee on their clean shirt. It doesn’t make us bad people. It makes us normal. Our brain's survival instinct is to choose pleasure over fear at that exact moment.

Dr. Joseph Shrand believes that it is beneficial to include someone in the group or exclude someone. However, he adds that “Alienating someone is pleasurable; perhaps it is also addictive.”

This is a harsh fact to accept. When someone is suffering, your brain signals to you, “I’m doing well.” Princeton psychologist Susan Fiske says that “Most people don't to admit to schadenfreude. It’s a little humiliating, but it’s a very human response.”

A question to answer: Why do you think people sometimes find others’ suffering funny?

What Are Doctors Saying?

With many hospitals already overwhelmed, and medical staff overworked, medical health authorities are encouraging people to reconsider their choices before doing this challenge.

According to Dr. Lewis Nelson, “The result of the challenge is inevitable. People will get hurt.”

He goes into details warning against this stupid trend, “In this case, you’re falling a large distance (up to 10 feet in some instances), which would hurt enough if it was onto a flat surface, but you’re falling onto a crate, which, depending on the angle that you hit it, could break your ribs, break your bones or break your neck.”

As someone who leads a Health Department, I can assure you that we are dealing with real issues, and having to spend time to warn people about something this takes our resources away from dealing with life and death situations.

All these injuries are preventable just by being intelligent.

However, I can’t assume that people at parties are using their intelligence to make these decisions. Dr. Shawn Anthony confirms that “The Milk Crate Challenge is very dangerous, and we are seeing many orthopedic injuries as a result of the falls.”

Injuries can include broken arms, hands, wrists, elbows, ACL, and more. Unfortunately, these injuries are taking resources away from the real pandemic that we are dealing with, but the truth is both pandemics can be solved by doing the right things.

A question to answer: Do you think it is irresponsible for people to participate in this challenge?

Why Are People Watching?

You are not bad. You are human.

According to psychology professor Richard Smith, “People watch these kinds of challenges to give themselves some sort of satisfaction by feeling superior to others.”

Popular shows America’s Funniest Home Videos, Impractical Jokers, and Jackass provide us with the opportunity to laugh at the expense of others. These shows play on your desire to laugh when someone falls or gets hurt.

Your brain distinguishes between someone falling from a high-rise building or spilling coffee at themselves. The first is funny, and the latter is a tragedy.

People love to watch people falling and falling without killing themselves. We love fun, and we hate tragedy.

The influential French philosopher Henri Bergson said, “Society trains people to laugh at careless and eccentric behavior as a means to set guidelines for society.”

When you laugh at someone for falling because he is not paying attention to his surrounding, your laugh acts as a reminder for them to pay attention to the rules of society. You are not evil. You are a good human being.

What Can Social Media Companies Do?

Social media companies can restrict users' ability to download these videos and limit consumers' ability to search for these videos.

TikTok already restricted search results for any hashtag that leads to #milkcratechallenge or similar hashtags. When few people protested, TikTok reminded their users that, “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content.”

Social media companies should use their power to encourage their fanbase to use caution and good judgment before participating in these challenges.

, Instagram, and should follow in TikTok's footsteps shortly. By the way, I hate the fact that I’m praising TikTok.

A question to answer: do you think that social media company has the responsibility to monitor irresponsible behavior?

Stop The Madness

This crazy trend has gone viral, but you can’t ignore the enormous risk people assume or ignore by participating in it. So I’m glad that some social media companies are acting responsibly by restricting some of that content.

You should take concerns and warnings from doctors seriously, and please don’t make this a political issue. The risk is obvious, and if I owned a medical insurance company, I would deny any claim that results from this kind of negligence.

I have seen a lot of trends. This is the most dangerous one I have seen. It has the highest potential for bodily injuries. You also can’t ignore the fact that hospitals are overworked and staff is overwhelmed.

Stop the madness.

Recap: Milk Crate challenge: Why are people falling for it?

  1. Psychologists understand why these trends go viral, but they also want you to understand the risk.
  2. Doctors have a clear message, “Don’t participate in this risky behavior.” They might not be able to treat you promptly.
  3. People are watching to satisfy a human need.
  4. Social companies have the responsibility to act responsibly, and most companies are doing the right thing.
  5. Stop the madness.

«,»author»:»Luay Rahil»,»date_published»:»2021-09-18T16:38:16.923Z»,»lead_image_url»:»https://miro.medium.com/max/640/0*vjXDZw8LKy8iLy5-.jpg»,»dek»:null,»next_page_url»:null,»url»:»https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4″,»domain»:»medium.datadriveninvestor.com»,»excerpt»:»A breakdown of the latest dangerous viral trend»,»word_count»:1029,»direction»:»ltr»,»total_pages»:1,»rendered_pages»:1}

Источник: https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4

Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Simon McGillGetty Images

  • People online are sharing videos of their attempts at the latest viral craze: the milk crate challenge.
  • The challenge involves stacking a series of milk crates to create a stairway, and attempting to climb up and down both sides without falling.
  • It turns out there are some basic rules of physics at play, and you can use them to your advantage in order to conquer the challenge.

There's always a new viral sensation online, and this week, it's something called the «milk crate challenge.» What is it, and why are people falling from towering stacks of milk crates for attention? The explanation requires a little bit of speculative physics and psychology.

To complete the milk crate challenge, you need 49 milk crates—not so many for those who live near a grocery or corner store where they tend to accumulate. You stack the milk crates into a pyramid-shaped set of «stairs» that reach up to seven milk crates high at the tallest point, and then attempt to walk up and down the entire structure.

Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Running up a perilously balanced pyramid of milk crates. Swallowing copious amounts of cinnamon, Benadryl – even laundry detergent. Another year, another viral “challenge.

” This year, it’s the “Milk Crate Challenge,” which involves scaling a quivering mountain of plastic milk crates. But American Ninja Warrior, this is not.

Most of the social media climbers end up in a bruised heap on the ground, or worse.

If the past is prologue, it’s ly dozens of people could end up in urgent care or hospital emergency rooms as a result of their milk crate climbing efforts. In the early 2010s, ’s “Cinnamon Challenge” saw people try to ingest large amounts of dry cinnamon, earning nosebleeds and intense vomiting for their efforts.

The Tide pod swallowing challenge of 2018 saw poison control calls in the month of January shoot up to 140, compared to 53 calls in all of 2017.

The “Benadryl Challenge” of 2020, which involved taking such large doses of the antihistamine to cause delirium, prompted the FDA to issue a statement after a spate of hospitalizations and even some deaths.

Why do people engage in dangerous viral challenges that they know could cause bodily harm or even death? It is not a well-studied area but experts point to a range of factors, such as desire for social status, poor risk assessment and over-optimism that nothing will go wrong.

Historical stunt fad participants include these 35 college students crammed into a phone booth in 1959 and a 14-year-old who sat on a flagpole for 23 days in 1929.

AP Photo; Library of Congress, Prints & Photographs Division, photograph by Harris & Ewing

As long as there’s an audience capable of providing near instant feedback, people will continue to snort, ingest and crash into fleeting viral stardom.

This is especially true of TikTok, where 25% of users are between the ages of 10 to 19 years old, according to Statista, an age group that’s been lonely in the past 18 months thanks to remote school and fewer activities. “This is a very young audience.

They want to be part of something now more so than ever, because they've been socially isolated,” says Corey Basch, a professor of public health at William Paterson University.

“We know that people at younger ages don't often don't analyze the ramifications of their actions prior to taking part in an activity. They tend to be very impulsive, and I think this is especially true when their actions are being validated at such a high rate.”

Taking part in viral stunts and pranks is not exclusive to adolescents, but it’s more common because the prefrontal cortex — the part of the brain responsible for decision-making — is still developing through the mid-20s, explains Joshua Liao, a physician and behavioral scientist at the University of Washington School of Medicine.

It’s also a time of searching for connection with other people. “Social connection and status matters for everybody. But that life stage for many people it's particularly important,” he says.

So when people watch videos of their friends doing stupid things, they tend to follow the crowd because they see it as more “acceptable” behavior.

Dangerous, faddish stunts have a long history that precedes social media by many decades, if not centuries. In the 1920s, people sat on flagpoles for days or even weeks on end, sometimes falling — or even dying — in the process.

In the 1930s, it became a fad to swallow live goldfish, a practice that seems innocuous but often left people with lingering parasitic infections.

In the 1950s, teenagers would try to break records to see how many of them could fit in a single phone booth.

It doesn’t help that humans are notoriously bad at assessing risks, Liao adds. For example, from a statistical perspective, a person is much more ly to get in a car crash than a plane crash. However, most people perceive flying as more dangerous than driving because of the “dramatic nature” of air travel.

Pair that with a tendency towards over-optimism. “We are prone to overestimate the chances that we're going to have a good outcome, and we underestimate the chance we'll have a bad one,” he says.

When someone sets up the milk crates, they have a false sense of control compounded with over optimistic thoughts that while other people might fall, it won’t happen to them.

A California man attempting the milk crate challenge in August.

APU GOMES/Getty Images

Then there’s the very nature of a challenge, says Basch, as “it's inviting users to take part in some type of contest and inspiring them to participate.

” And this psychological predisposition to embarrass yourself on social media can be harnessed for good by offering “challenges” that feed the sense of exhilaration and connection without risking injury.

 Just as viral milk crate videos took off, so did the “Ice Bucket Challenge,” where people had buckets of ice water dumped over their heads to raise money for ALS. During the early days of the pandemic, a Covid-related handwashing challenge helped teach people the proper length of time to wash their hands.

Because of this history, Basch sees opportunity for public health professionals to embrace more of the communications tools that contribute to online virality — music, dancing, singing.

“It doesn't need to be grim and victim blaming and difficult for people to comprehend,” she says.

“The easier and more fun we can make it the better, but there's a line that we need to be sure we're not crossing.”

She also says it’s the responsibility of the social media networks to discourage dangerous activities. TikTok agrees. «TikTok prohibits content that promotes or glorifies dangerous acts,” the company said in a statement.

The hashtags #cratechallenge and #milkcrate no longer surface any videos and instead redirect to a blank page with TikTok’s community guidelines (though some users are attempting to flout the ban with hashtags #cratestack). However, tells a different story.

Milk crate videos continue to multiply on the platform and a spokesperson for the company said the hashtag and associated videos are “not in violation” of ’s rules.

With the spread of the delta variant and rising Covid-19 cases across the United States, doctors warn it’s no laughing matter to end up in the emergency room as the result of a viral stunt, no matter how many s you get for it.

“This is happening at a time where our national healthcare system is already strained from a global pandemic,” says Laura Welsh, an emergency medical physician at Boston Medical Center.

“This is the time when providers are burnt out. They’re stressed.

Consciously participating in something that poses inherent risks to your own health, you’re adding additional strains to a system that cannot support any more patients.”

DAILY COVER STORIES

MORE FROM FORBESChelsea Manning Is Back, And Hacking Again, Only This Time For A Bitcoin-Based Privacy StartupBy Michael del CastilloMORE FROM FORBESLeBron James' Net Worth Revealed — And, Spoiler, He's Not A BillionaireBy Dawn ChmielewskiMORE FROM FORBESData In The Dark: How Big Tech Secretly Secured $800 Million In Tax Breaks For Data CentersBy David JeansMORE FROM FORBESThis $500 Million Russian Cyber Mogul Planned To Take His Company Public-Then America Accused It Of Hacking For Putin's SpiesBy Thomas BrewsterMORE FROM FORBESCovid's Forgotten Hero: The Untold Story Of The Scientist Whose Breakthrough Made The Vaccines PossibleBy Nathan Vardi

See More Daily Cover Stories

Источник: https://www.forbes.com/sites/katiejennings/2021/08/28/got-milk-crates-why-people-do-stupid-dangerous-viral-challenges/

Milk Crate Challenge: Why Do People Fall For Dangerous Trends?

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends
Photo by sciotopost

It’s shocking how many people are falling off milk crates and risking getting hurt for fun.

The idea behind the milk crate challenge is that someone must walk up and down a pyramid-shaped stack of milk crates without falling. The problem is most people are falling and getting hurt.

The dangerous, irresponsible challenge is dominating every social media platform, TikTok, , , and Instagram.

What Are Psychologists Saying?

This viral milk crate challenge was inspired by Tokyo Olympic Games earlier this summer.

If you mix boredom, social media, and irresponsible individuals, you will get a challenge promising you either fame or a hospital bed. Unfortunately, the internet is fascinated with fame and people getting hurt, so this challenge was easy to spread worldwide.

As a matter of fact, Johnny Knoxville became famous for performing dangerous, disgusting, and entertaining stunts for many people. These challenges utilize a part of our brains that get excited when we see someone else in pain.

This phenomenon is called Schadenfreude, “It comes from the two German words, Schaden and Freude, harm and joy.”

We all laugh when someone falls on an icy road or spill coffee on their clean shirt. It doesn’t make us bad people. It makes us normal. Our brain's survival instinct is to choose pleasure over fear at that exact moment.

Dr. Joseph Shrand believes that it is beneficial to include someone in the group or exclude someone. However, he adds that “Alienating someone is pleasurable; perhaps it is also addictive.”

This is a harsh fact to accept. When someone is suffering, your brain signals to you, “I’m doing well.” Princeton psychologist Susan Fiske says that “Most people don't to admit to schadenfreude. It’s a little humiliating, but it’s a very human response.”

A question to answer: Why do you think people sometimes find others’ suffering funny?

What Are Doctors Saying?

With many hospitals already overwhelmed, and medical staff overworked, medical health authorities are encouraging people to reconsider their choices before doing this challenge.

According to Dr. Lewis Nelson, “The result of the challenge is inevitable. People will get hurt.”

He goes into details warning against this stupid trend, “In this case, you’re falling a large distance (up to 10 feet in some instances), which would hurt enough if it was onto a flat surface, but you’re falling onto a crate, which, depending on the angle that you hit it, could break your ribs, break your bones or break your neck.”

As someone who leads a Health Department, I can assure you that we are dealing with real issues, and having to spend time to warn people about something this takes our resources away from dealing with life and death situations.

All these injuries are preventable just by being intelligent.

However, I can’t assume that people at parties are using their intelligence to make these decisions. Dr. Shawn Anthony confirms that “The Milk Crate Challenge is very dangerous, and we are seeing many orthopedic injuries as a result of the falls.”

Injuries can include broken arms, hands, wrists, elbows, ACL, and more. Unfortunately, these injuries are taking resources away from the real pandemic that we are dealing with, but the truth is both pandemics can be solved by doing the right things.

A question to answer: Do you think it is irresponsible for people to participate in this challenge?

Why Are People Watching?

You are not bad. You are human.

According to psychology professor Richard Smith, “People watch these kinds of challenges to give themselves some sort of satisfaction by feeling superior to others.”

Popular shows America’s Funniest Home Videos, Impractical Jokers, and Jackass provide us with the opportunity to laugh at the expense of others. These shows play on your desire to laugh when someone falls or gets hurt.

Your brain distinguishes between someone falling from a high-rise building or spilling coffee at themselves. The first is funny, and the latter is a tragedy.

People love to watch people falling and falling without killing themselves. We love fun, and we hate tragedy.

The influential French philosopher Henri Bergson said, “Society trains people to laugh at careless and eccentric behavior as a means to set guidelines for society.”

When you laugh at someone for falling because he is not paying attention to his surrounding, your laugh acts as a reminder for them to pay attention to the rules of society. You are not evil. You are a good human being.

What Can Social Media Companies Do?

Social media companies can restrict users' ability to download these videos and limit consumers' ability to search for these videos.

TikTok already restricted search results for any hashtag that leads to #milkcratechallenge or similar hashtags. When few people protested, TikTok reminded their users that, “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content.”

Social media companies should use their power to encourage their fanbase to use caution and good judgment before participating in these challenges.

, Instagram, and should follow in TikTok's footsteps shortly. By the way, I hate the fact that I’m praising TikTok.

A question to answer: do you think that social media company has the responsibility to monitor irresponsible behavior?

Stop The Madness

This crazy trend has gone viral, but you can’t ignore the enormous risk people assume or ignore by participating in it. So I’m glad that some social media companies are acting responsibly by restricting some of that content.

You should take concerns and warnings from doctors seriously, and please don’t make this a political issue. The risk is obvious, and if I owned a medical insurance company, I would deny any claim that results from this kind of negligence.

I have seen a lot of trends. This is the most dangerous one I have seen. It has the highest potential for bodily injuries. You also can’t ignore the fact that hospitals are overworked and staff is overwhelmed.

Stop the madness.

Recap: Milk Crate challenge: Why are people falling for it?

  1. Psychologists understand why these trends go viral, but they also want you to understand the risk.
  2. Doctors have a clear message, “Don’t participate in this risky behavior.” They might not be able to treat you promptly.
  3. People are watching to satisfy a human need.
  4. Social companies have the responsibility to act responsibly, and most companies are doing the right thing.
  5. Stop the madness.

«,»author»:»Luay Rahil»,»date_published»:»2021-09-18T16:38:16.923Z»,»lead_image_url»:»https://miro.medium.com/max/640/0*vjXDZw8LKy8iLy5-.jpg»,»dek»:null,»next_page_url»:null,»url»:»https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4″,»domain»:»medium.datadriveninvestor.com»,»excerpt»:»A breakdown of the latest dangerous viral trend»,»word_count»:1029,»direction»:»ltr»,»total_pages»:1,»rendered_pages»:1}

Источник: https://medium.datadriveninvestor.com/milk-crate-challenge-why-people-are-falling-for-it-957db09196f4

Viral Milk Crate Challenge 2021 | Milk Crate Challenge Tips

Why Are People Falling Off Milk Crates? The Psychology of Risky Viral Trends

Simon McGillGetty Images

  • People online are sharing videos of their attempts at the latest viral craze: the milk crate challenge.
  • The challenge involves stacking a series of milk crates to create a stairway, and attempting to climb up and down both sides without falling.
  • It turns out there are some basic rules of physics at play, and you can use them to your advantage in order to conquer the challenge.

There's always a new viral sensation online, and this week, it's something called the «milk crate challenge.» What is it, and why are people falling from towering stacks of milk crates for attention? The explanation requires a little bit of speculative physics and psychology.

To complete the milk crate challenge, you need 49 milk crates—not so many for those who live near a grocery or corner store where they tend to accumulate. You stack the milk crates into a pyramid-shaped set of «stairs» that reach up to seven milk crates high at the tallest point, and then attempt to walk up and down the entire structure.

Источник: https://www.popularmechanics.com/science/a37384750/conquer-milk-crate-challenge-with-science/

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