Sensory Memory Types and Experiments

Sensory Memory

Sensory Memory Types and Experiments

Sensory memory is an agency of information storage that not only carries the mark of the sense modality in which the information originally arrived—imagery is the more general term for that—but also carries traces of the sensory processing that was engaged by the experience.

Sensory memory is the brain's detailed record of a sensory experience. Thus, we can generate a visual image of an object without actually seeing it, but we cannot thereby have a sensory memory of it. Although auditory and visual verbal stimuli have received the most attention, there are other forms of sensory memory (e.g.

, for nonverbal shapes, touch, and smell).

Visual Sensory Memory

Research on visual sensory memory has focused on two phenomena: iconic memory and subjective persistence, descriptions of which follow below.

Iconic Memory

A single monograph by George Sperling, The Information Available in Brief Visual Presentations (1960), abruptly brought both the concept and the methods of visual sensory memory to modern attention. The subjects in Sperling's experiment saw twelve letters (three rows of four) in a brief flash.

In a whole-report control condition, the subject was asked to report all twelve of the letters presented; in the partial-report conditions, a tone indicated which row was to be reported, the pitch of the tone corresponding to the row tested (high, medium, and low tones for first, second, and third rows, respectively).

The results showed that subjects had about nine letters available to the visual system if the tone indicating which row to report sounded just as the display went off. People could report an average of three the four letters on any row.

However, partial-report scores dropped to half that figure, almost exactly the level of whole report, if the cue tone was delayed by one second.

Subjective Persistence

Ralph N. Haber and Lionel Standing briefly showed subjects a three-by-three array much those used in Sperling's experiments. However, the task was to adjust the timing of two auditory clicks to coincide with the apparent onset and offset of the display.

The duration of the display varied from 100 to 1,000 milliseconds. By turning a knob, subjects could control the occurrences of two clicks relative to the visual exposure of the display.

For a given objective duration, the mean onset adjustment can be subtracted from the mean offset adjustment to arrive at an estimate of how long the display seemed to last. Haber and Standing found that these subjective durations were longer than the objective durations.

This is consistent with the suggestion that some form of visual storage follows the termination of the external display. Various procedures have been used to examine subjective persistence and have arrived at estimates of about 100 to 200 milliseconds.

Max Coltheart distinguished two sorts of memory. One type, visible persistence, refers to the subjective experience that the stimulus remains available to the visual system after stimulus offset, much in the manner of an afterimage.

A second type, termed iconic memory by Coltheart, refers to the formal availability of information from the stimulus as measured in Sperling's partial-report technique. The main support for Coltheart's distinction between visible persistence and iconic memory is that the two obey different empirical laws.

Experiments on iconic memory (for example, the study by Sperling) show essentially no effect of initial stimulus duration within a reasonable range during the first few hundred milliseconds. wise, in iconic memory experiments, the effect of stimulus luminance on performance is either positive or negligible.

When techniques measuring visible persistence—subjective duration—are used, however, both display duration and luminance show an inverse effect on the length of persistence. That is, brighter and briefer displays seem to last longer than dimmer and longer ones.

Auditory Sensory Memory

Different aspects of auditory sensory memory have been clarified through work on precategorical acoustic storage and on recognition masking, discussed below in turn.

Precategorical Acoustic Storage

Robert G. Crowder and John Morton proposed in 1969 that auditory sensory (that is, precategorical) memory lies behind the consistent advantage of auditory over visual presentation in serial, immediate recall situations.

They suggested that following a spoken stream of characters or words, people have access not only to the interpretations they have made of these items (categorical memory) but also to the actual sounds of the most recent item or items.

This is whyin modality comparisons the auditory presentation resulted in superior performance, but only for the last few positions in the list. Presentation of an extra item called a stimulus suffix, posing no additional load on memory, erased most or all of this auditory advantage.

Subsequent experiments showed that the meaning of this suffix item had no effect on its tendency to reduce performance on the recency portion of an auditory list.

However, differences between the list to be remembered and the redundant suffix had a large effect if they were changes in physical properties, such as spatial location or voice quality (male versus female). This sensitivity to physical attributes, along with the insensitivity to conceptual attributes, would be expected of a precategorical memory store.

The modality-suffix findings on immediate memory were confidently attributed to precategorical acoustic storage until experiments by Kathryn T. Spoehr and William J.

Corin (1978) and by Ruth Campbell and Barbara Dodd (1980) showed that the original hypothesis had been too simple.

These authors demonstrated that silent lipreading and related procedures produced results in immediate memory that were almost indistinguishable from auditory presentation and were readily distinguishable from visual presentation.

Recognition Masking

In 1972 Dominic W. Massaro delivered to subjects one of two possible pure tones, twenty milliseconds long and pitched at either 770 or 870 Hz. The main task was to identify which of the two tones had been presented.

After this target, and at delays of from 0 to 500 milliseconds, a masking tone (820 Hz) was presented.

In general, presentation of the masking tone reduced subjects' abilities to identify correctly or to recognize which of the two tones had come before, especially if the mask came within about 250 milliseconds of the target.

The logic of this experiment is that if the original target tone had been fully processed before the mask arrived, there would have been no decrement in its identification. But if the target was still being processed when the mask arrived, there must have been a sensory trace of it still available somewhere in the auditory system. Comparable experiments with speech have given much the same result.

From a detailed review of results and models of auditory integration and auditory persistence, Nelson Cowan (1984) distinguished two types of auditory sensory memory: short and long.

The short auditory store is believed to have a useful life of about 250 milliseconds and is represented in the experiments on recognition masking and related techniques.

The long auditory store may last as long as two to ten seconds, roughly a logarithmic step longer, and underlies the suffix and modality comparisons.

Developments since 1990

Research since 1990 has addressed the mechanisms of sensory memory. In the previous edition of this volume, storage and proceduralist views of sensory memory were compared.

The storage view suggests that there are dedicated storage repositories in the brain for sensory information, whereas the proceduralist view states instead that retention is a natural consequence of the information processing that was originally aroused by the experience in question.

There are still puzzles that remain to be sorted out for each view. If there are dedicated storage repositories, they must be complex enough to explain why sensory memory of a stimulus seems to be influenced by the context of preceding stimuli in that modality.

If retention is a consequence of processing, though, it must be complex enough to explain why there can be brain damage that interferes with the memory for short lists of spoken words while leaving the ability to perceive spoken words intact (as discussed, for example, by Alan D. Baddeley and Robert H. Logie).

The truth may lie in between these views.

In a 1995 book, Attention and Memory: An Integrated Framework, Nelson Cowan argued that there actually are short and long sensory stores in all modalities, not just the auditory modality.

If so, it may be that a proceduralist view is more suitable for the short store, which is intricately tied to perception and is experienced as continuing sensation, than for the long store, which is experienced as memory.

The contradiction between visual information persistence and subjective persistence has been addressed, for example by Dominic W. Massaro and Geoffrey R. Loftus (1996), with the idea that both could result from a single underlying process, with properties that seem to match Cowan's (1995) short store.

The change in the intensity of the process over time would determine the subjective experience of the iconic image, whereas the accumulation or integration of this process over time would determine the available information about the visual stimulus. In 1987, Cowan proposed something similar for sounds.

Sensory memory is interesting as a bridge between what we experience and what we remember. A simple view in which sensory memory fades inevitably in a few seconds, a fizzling sparkler, has proved to be too simplistic.

Sensory memory rides upon perceptual processing but then seems to outlast it in a weakened form. Some residue even seems permanent, as in the memory that allows recognition of the voices of one's close friends.


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Robert G.Crowder

Revised byNelsonCowan


Take-home Messages

  • Sensory memory is a very short-term memory store for information being processing by the sense organs. Sensory memory has a limited duration to store information, typically less than a second.
  • It is the first store of the multi-store model of memory.
  • Sensory memory can be divided into subsystems called the sensory registers: such asiconic, echoic, haptic, olfactory, and gustatory.
  • Generally, iconic memory deals with visual sensing, echoic memory deals with auditory sensing, and haptic memory deals with tactile sensing.
  • George Sperling’s experiments provided crucial initial insight into the workings of sensory memory.

Sensory memory is a brief storage of information in humans wherein information is momentarily registered until it is recognized, and perhaps transferred to short-term memory (Tripathy & Öǧmen, 2018).

Sensory memory allows for the retention of sensory impressions following the cessation of the original stimulus (Coltheart, 1980).

Throughout our lives, we absorb a tremendous amount of information via our visual, auditory, tactile, gustatory, and olfactory senses (Coltheart, 1980).

Since it is impossible to permanently register each and every impression we have captured via these senses, as we momentarily focus on a pertinent detail in our environment, our sensory memory registers a brief snapshot of our environment, lasting for several hundred milliseconds.

Attention is the first step in remembering something, if a person’s attention is focused on one of the sensory stores then the data is transferredto short-term memory.

Types of Sensory Memory

Sensory memory can be divided into subsystems called the sensory registers: such as iconic, echoic, haptic, olfactory, and gustatory.

Echoic Memory

Echoic memory is the sensory memory for incoming auditory information (sounds).The information which we hear enters our organism as sound waves. These are sensed by the ears’ hair cells and processed afterwards in the temporal lobe. The processing of echoic memories generally takes 2 to 3 seconds (Darwin, Turvey & Crowder, 1972).


Clap your hands together once and see how the sound remains for a brief time and then fades away.

Examples of Echoic Memory

  • Hearing the bark of a dog
  • Hearing the whistle of a police officer
  • Hearing the horn of a car

The recent use of the Mismatch Negativity (MMN) paradigm which employs MEG and EEG recordings, has unveiled many characteristics of echoic memory (Sabri, Kareken, Dzemidzic, Lowe & Melara, 2003).

Consequently, language acquisition and change detection have been identified as some crucial functions of echoic memory.

Additionally, a study on echoic sensory alterations suggests that a presentation of a sound to a participant is sufficient to shape a trace of echoic memory which can be compared with a different sound (Inui, Urakawa, Yamashiro, Otsuru, Takeshima, Nishihara & Kakigi, 2010).

Moreover, a study of language acquisition indicates that children who start speaking late are ly to have an abridged echoic memory (Grossheinrich, Kademann, Bruder, Bartling & Suchodoletz, 2010).

Furthermore, lesions on or damage to the parietal lobe, the hippocampus or the frontal lobe too, would ly shorten echoic memory or/and slow down its reaction time (Alain, Woods & Knight, 1998).

Haptic Memory

Haptic memory involves tactile sensory memories procured via the sense of touch through the sensory receptors which can detect manifold sensations such as pain, pressure, pleasure or itching (Dubrowski, 2009). These memories tend to last for about two seconds.

It enables us to combine a series of touch sensations and to play a role in identifying objects we can’t see. E.g. Playing a song on guitar, sharp pencil on the back of hand.

Examples of Haptic Memory

  • Feeling a raindrop on your skin
  • Feeling a key while typing on the keyboard
  • Feeling a string as you play the guitar

    The information which enters through sensory receptors travel via the spinal cord’s afferent neurons to the parietal lobe’s postcentral gyrus through the somatosensory system (Shih, Dubrowski & Carnahan, 2009) (D'Esposito, Ballard, Zarahn & Aguirre, 2002).

    fMRI studies suggest that certain neurons within the prefrontal cortex engage in motor preparation and sensory memory. Motor preparation provides a significant link to the haptic memory’s role in motor responses.

Sperling’s Experiments

In 1960, the cognitive psychologist George Sperling conducted an experiment using a tachistoscope to briefly present participants with sets of 12 letters arranged ina matrix which had three rows of letters (Schacter, Gilbert & Wegner, 2011). The participants of the study were asked to look at the letters for approximately 1/20th of a second, and recall them soon afterward.

During this procedure, described as free recall, the participants were able, on average, to recall 4 to 5 of the 9 letters which they had seen (Sperling, 1960).

While the conventional psychological view at the time would have pointed out that this outcome was merely the result of the participants’ not being able to retain all the letters in their minds, Sperling seemed to believe that the participants had actually mentally registered all the letters which they had seen (Sperling, 1960).

Sperling hypothesized that the participants had forgotten this information while attempting to recall it. In other words, Sperling held that all of the nine letters were in fact stored in the participants’ memory for a very short time, but that this memory had faded away. Hence, the participants could recall only 4 or 5 of the 9 letters.

Afterward, Sperling ran a second slightly different experiment using the partial report technique. As earlier, the participants were shown three rows of letters for 1/20th of a second (Sperling, 1960).However, this time, as the letters disappeared, the participants heard either a low-pitched, a medium-pitched, or a high-pitched tone.

The participants who heard the low-pitched tone had to report the bottom row, those who heard the medium-pitched tone had to report the middle row, and those who heard the high-pitched tone had to report the top row.

The individuals managed to recall the letters if the tone was sounded within 1/3rd of a second following the display of the letters (Sperling, 1960). However, the ability to report the letters declined drastically as the interval increased beyond 1/3rd of a second. An interval of more than one-second rendered recalling almost impossible.

The experiment seemed to indicate that the participants were able to recall the information as long as they were focused on the pertinent row before the memory of the letters vanished. Hence, if the tone was heard after the memory had faded, they could not recall the letters.

Ayesh Perera recently graduated from Harvard University, where he studied politics, ethics and religion. He is presently conducting research in neuroscience and peak performance as an intern for the Cambridge Center for Behavioral Studies, while also working on a book of his own on constitutional law and legal interpretation.

How to reference this article:

Prera, A (2021, Feb 01). Sensory memory. Simply Psychology.

APA Style References

Alain, C., Woods, D. L., & Knight, R. T. (1998). A distributed cortical network for auditory sensory memory in humans. Brain research, 812(1-2), 23-37.

Cappiello, M., & Zhang, W. (2016). A dual-trace model for visual sensory memory. Journal of Experimental Psychology: Human Perception and Performance, 42(11), 1903.

Coltheart, M. (1980). Iconic memory and visible persistence. Perception & psychophysics, 27(3), 183-228.

Darwin, C. J., Turvey, M. T., & Crowder, R. G. (1972). An auditory analogue of the Sperling partial report procedure: Evidence for brief auditory storage. Cognitive Psychology, 3(2), 255-267.

D'Esposito, M., Ballard, D., Zarahn, E., & Aguirre, G. K. (2000). The role of prefrontal cortex in sensory memory and motor preparation: an event-related fMRI study. Neuroimage, 11(5), 400-408.

Grossheinrich, N., Kademann, S., Bruder, J., Bartling, J., & Von Suchodoletz, W. (2010). Auditory sensory memory and language abilities in former late talkers: a mismatch negativity study. Psychophysiology, 47(5), 822-830.

Inui, K., Urakawa, T., Yamashiro, K., Otsuru, N., Takeshima, Y., Nishihara, M., … & Kakigi, R. (2010). Echoic memory of a single pure tone indexed by change-related brain activity. BMC neuroscience, 11(1), 1-10.

Pratte, M. S. (2018). Iconic memories die a sudden death. Psychological science, 29(6), 877-887.

Sabri, M., Kareken, D. A., Dzemidzic, M., Lowe, M. J., & Melara, R. D. (2004). Neural correlates of auditory sensory memory and automatic change detection. Neuroimage, 21(1), 69-74.

Shih, R., Dubrowski, A., & Carnahan, H. (2009, March). Evidence for haptic memory. In World Haptics 2009-Third Joint EuroHaptics conference and Symposium on Haptic Interfaces for Virtual Environment and Teleoperator Systems (pp. 145-149). IEEE.

Sperling, G. (1960). The information available in brief visual presentations. Psychological monographs: General and applied, 74(11), 1.

Tripathy, S. P., & Öǧmen, H. (2018). Sensory memory is allocated exclusively to the current event-segment. Frontiers in psychology, 9, 1435.

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